Trendy Tuesday: The Brown Forecast

It’s the color of chocolate so you can’t go wrong with it. Brown turns out to be the hidden trend tone of this season. Well, it is definitely a great option to go for something different than the classics like black or navy. Some forecasts even predict brown to be the new black – looking at the various styles to wear the color we could definitely live with that.

On The Rise

Timeless and simple, elegant and casual – brown is considered as a classic ‘non-color’, that matches with pretty much everything. For a long time however, it has been all about black and we tended to forget about brown. Apparently, this is not the case for this fall/winter season: labels like The Row, Max Mara or Acne Studios esteem the brown color palette in various variations. They prove that the Swedish trend forecaster Li Edelkoort was accurate with her prognosis. Semi-annually, she tours the world to hold her lifestyle speeches, which summarize her researches for the upcoming year. 

At her stop in Berlin last June, she pointed out that brown would reach the same status as black within the next seasons. She clarified this thesis with the increasing significance of nature, as brown is one of the typical earth colors. Well, this trend has just got its perfect kick-off. The varied color palette – from soft beige hues to rich dark brown tones – makes a great basis for monochrome looks. To get in a cool twist, stick to different materials – this means it’s officially time for those cozy teddy coats and knitted sweaters.

Click on the products in the picture to shop them directly. 

1 Earrings MANGO / 2 Bag CHLOÉ / 3 Sneakers ADIDAS ORIGINALS / 4 Teddy Coat MANGO / 5 Jeans  MANGO / 6 Merino Sweater M.I.H. JEANS / 7 Printed Trousers COMPAÑIA FANTASTICA / 8 Beanie ISABEL MARANT / 9 Burgundy Bag A.P.C. / 10 Boots UGG

Background Picture © Chaim Dönnewald via Flickr 

Click on the products in the picture to shop them directly. 

1 Earrings MANGO / 2  Belt MANGO / 3 White Boots GIANVITO ROSSI / 4 Turtleneck Sweater ACNE STUDIOS / 5 Beige Trousers MANGO / 6 Cashmere Sweater MARC JACOBS / 7 Patent Leather Skirt TOPSHOP / 8 Sunglasses MASKIA / 9 Brown Bag GIVENCHY / 10 Brugundy Boots STELLA McCARTNEY

Background Picture © Chaim Dönnewald via Flickr 

Now we know, brown is more than an alternative only. After all, it also harmonizes with the leaves, which have been falling down from the trees during this golden Indian summer. In days like these, you might want to match your outfit to the hot chocolate – well, brown won’t let you down for sure.

Text by Carmen

Layout by Angela