Yellow cabs beeping their way through rush hour, skyscrapers standing tall and proud next to each other while surrounding a great green area of 3.4 km2, which is known as Central Park. Eventually, you have already found yourself strolling through the streets of New York City once – if not; don’t wait for too long anymore. The never-tired place is indeed inspiring. During fashion week however, the whole game plays on an even higher level. Yet, another reason why it is the place, which represents the message of the current Diesel campaign, the best – go with the flaw.
They are in front of the fashion show venues, in the streets of SoHo and you’ll even find them at the airport – stylish editors, bloggers and fashionistas hit the city during New York Fashion Week to the max. In addition to the fashion shows going on, inspiration can be found all over the city. United with the unique vibe of the Big Apple, there is this special atmosphere, which makes the first days of September to a fashionable spectacle. Even though every designer shows different collections and the outfits of the street style stars vary – at least more or less – there is this one thing, which they all have in common. Actually, it could be named as the special ingredient that makes it a unique vibe: New York Fashion Week is about being, wearing and showing whom you are – no matter if this means not to be perfect in society's eyes.
A closer Look
At first sight though, it might happen that this mood is understood in a wrong way. There’s a mass of fashion lovers around and it may seem like each of them wants to look more fancy than the other. But is it really about outdoing the seat neighbors in the front row? Well, this might be the more superficial impression. Looking at it more deeply makes it obvious that the people in the fashion industry just keep developing their style – there is always a way to change it up a little and to eventually make it more appropriate to one’s personality. The looks shown on the runway even increase the empowerment to stay true to the own personality. In the end, a collection is only successful if the designer believes in his brand DNA while presenting it appropriate to today’s zeitgeist.
Let’s go back to the Diesel campaign – #GoWithTheFlaw. Apparently, the just described fashion week mood matches the message of this hashtag perfectly. Diesel’s aim is to reach people with a “Short memory to themselves”, which asks, “Who are you?” Whether this note might be printed on a T-Shirt or represented in the brands newest campaign video; it stands for appreciating yourself – especially for your flaws. You know actually, everyone can be perfect – but it’s an individual kind of perfection. What counts is to seek for the distinctive specialness. Just imagine yourself standing under the Empire State Building or in front of the Guggenheim museum – wouldn’t it be boring if they were normal houses? Probably yes. So what they represent is their specific kind of beauty – featuring an impressive New York City mood.
Apparently, this campaign not only counts for the fellows who are living and enjoying their time in the city, which is known for the State of Liberty. The Diesel message is appropriate for everyone and everywhere. In fact, accepting yourself is pretty “in” all over the world.