She has the biggest crowd of them all: Selena Gomez stays unbeaten with 127 M. people who are following her in the world of Instagram. Ariana Grande and Christiano Ronaldo, who are all surprisingly no bloggers or so-called entrepreneurs, follow the American singer.  Selena is the biggest influencer in the digitally connected community and she could earn a lot of money with only posting a simple picture. Nevertheless she reminds us in a recent statement in the online-magazine Business of Fashion, that social media is actually not that easy to handle: “The biggest challenge nowadays is separating what you see on your phone from what’s in your life.” Thinking about this sentence for a second, makes you questioning whether we really want to measure our love by comments and likes. Do we really want to put the feed before the actual personality? Of course, the pictures of a profile can tell a lot about the person or brand – but it’s definitely not always as real as it seems, especially in times when you can buy followers and likes as you would do your usual online shopping.