Apparently, the Swiss label Selfnation knew how to solve this problem with one simple idea: on the website of the jeans brand, which is based in Zurich and Berlin, you can just type in your measurements, pick your favorite design with the color of your choice and in less than three weeks, the personalized, sustainable manufactured denims will arrive in your mailbox. As for my part, only after I wore my Selfnations for the first time, I knew how a pair of jeans should actually fit like. For another individual feature, you can have your initials sewn on the above the left trouser pocket. Let’s call it a reminder to always listen to your personal needs first.