Summer can be hard. In case you are not lying on the sunbed and enjoying a good tanning session, the heat is quite unbearable. The ice cream melts into your hand and the level of concentration is sinking with every bead of sweat. But never mind. Instead of freaking out, just take a short break, take a deep breath and let some cold water run over your neck – as long as you cannot take a jump into the lake or the ocean right away. With this in mind, let’s start off this August, which is all about the motto: Take some time.
What does time actually mean? You can neither smell it, nor touch it or wrap it up. Nevertheless, time is always around – sometimes it’s too short, sometimes it’s too long. Time flies. Time stands still. It’s quite frustrating. Looking at the dictionary’s definition, the meaning of time gets a bit clearer: “We use time to refer to what is measured in seconds, minutes, hours and years as a whole.” Synonyms are words like phase, era or period. Time seems to have many facets.
Morover, time is now, it’s back in the days and it’s the future as well. Regarding the fashion world, all points of time are relevant. They are even blurred together. Designers such as Hussein Chalayan are ahead of their time and simultaneously; labels like Dior raise more awareness for their brand histories by dropping revivals into the market. Also, the trend of fast fashion standards is decreasing – or at least people tend to get more conscious about fair and local production. Things are going into a sustainable direction because if the world moves forward, fashion does as well.
So what should we invest our time in this summer? Maybe it’s time to take the final step you have been hesitating about and change something. Maybe it’s time to just take a rest and enjoy some #QualityTime. Apropos hashtags, it might be a pleasant idea to stay away from social media for a while. Whether it’s a few days or a couple of hours. It all comes down to consciousness. This is what time is all about. It’s constantly playing a role in our lives but nevertheless; it’s likely to forget about it. Just think of the synonym “point of time”. It reminds of momentariness. Apparently, this very moment will never happen like this again. So it would be a shame, to miss out on these moments. It’s high time, to enjoy time.