News: Fashion Brands In The Wheel Of Time

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On the 19th of July 2018, the fashion world was looking at a very special bag: the Dior “Saddle Bag”. Where do we know the newly interpreted classic from? No one less than the most well known columnist, Carrie Bradshaw, wore the bag in the TV Series “Sex and the City”. A further revival comes along with the “Dad Shoes”. They have just made their way straight from the 90s to 2018. However, not only revivals of classics have shown up in fashion lately. Sports brands such as Umbro, Reebok, Fila or Supreme reinterpret the decades of the 80s and 90s in a new 2018-way.

The Reviva Of The Dior Saddle Bag

"I thought this collection would be a great opportunity to rekindle the timeless beauty of the 'Saddle Bag', and I think this icon of the recent history of the house is the perfect accessory to deal with the struggle of daily life." Maria Grazia Chiuri, creative director of Dior knew that it was the perfect moment for the special revival of the "Saddle Bag" with her fall/winter 2018 collection, which was inspired by the late 60s and early 70s. She designed two reinterpretations of the cult bag: the first version is a classic black one in monochrome leather and the second one shows up in a colorful 70ies look. Both of them completed the vivid and strong theme of the Dior collection perfectly.

© ..colb.. via Flickr

Originally, the bag was invented in 1999 by the then Creative Director of Dior, John Galliano and celebrated its debut in 2000. That time, the "Saddle Bag" was the must accessory for all celebrities. Known from the series “O.C. California”, the then style icon Marissa Cooper wore the bag all the time. Also, Destiny's Child and Paris Hilton combined it to pretty much all of their outfits. As the trends of the 00s slowly became uninteresting, the "saddle bag" disappeared as well. But thanks to Maria Grazia Chiuri and the new designs, the bag celebrates a worthy comeback for a good reason:

"The 'Saddle Bag' is very practical, because it allows you to take everything you need. For this reason, I wanted to make them larger and more robust - but also very colorful, embroidered or with pearl fringes, because this bag is like a chameleon that adapts to all situations.“ 

– Maria Grazia Chiuri

The Revival Of The “Dad Shoe”

"Dad Shoe," what's that supposed to be? A shoe that is made exclusively for fathers? Actually, this shoe has its origins in the America of the 90s. The shoe with a thick sole and in a vintage look represents the typical family dad of that time perfectly. The comfortable sneaker was supposed to be worn under all circumstances of a father's life. Therefore, it was one of the most popular shoes worn by 90s daddies. However, the initial father of the “dad shoe“ was the American comedian and actor Jerry Seinfeld, who revolutionized the "Dad Shoe" in his TV series “Seinfeld”.

Hopping into 2018,  you couldn’t hardly miss on the release of the "Triple S" sneakers by Balenciaga in September 2017. Just like that, the also called “ugly sneaker” celebrates its comeback. Also high-fashion brands such as Louis Vuitton, Raf Simons and Stella McCartney bring the chunky companions onto the most famous catwalks in the world. At the same time, streetwear labels such as Adidas, Nike and Umbro have joined the trend wave as well.

Shop Dad Sneakers:




Why Sportswear Brands Celebrate The 80s & 90s With Collaborations

Talking of the 80s and 90s, let’s not forget about their importance for sportswear brands. During that time, brands like Umbro, Kappa, Champion, Supreme or Reebok stated a very high profit. Back then, they were known as pure streetwear brands. Nowadays however, these labels have made it into the top list of fashion labels. Since they have the ability to reach audience with different interests, high fashion labels such as Off-White, Louis Vuitton, Vetements or Gosha Rubchinskiy regularly collaborate with them. The French fashion label Louis Vuitton teamed up with the American skateboard label Supreme for their Fall/Winter 2017 collection and celebrated a groundbreaking menswear collection. For his Spring/Summer 2017 runway collection, Off-Whites head designer Virgil Abloh collaborated with the British sports brand Umbro. Vetements just released a Canvas Baseball Cap with Umbro this summer. Also for his Spring/Summer 2019 collection at Balenciaga, Demna Gvasalia sent his models over the catwalk in Reeboks. Even high-fashion labels such as Fendi, who has a long history with tradition, collaborated with the Italian sportswear brand Fila for their fall/winter 2018 collection. All of these labels and many more show once again how high fashion and streetwear match perfectly.

Shop Sportswear Collaboration Pieces: 

After all, these examples also show that the past always plays a decisive role in the present and that it will continue to be reinterpreted in the future. To the CARMITIVE Crew and me, this sounds like a very positive movement. If the good old times can be adapted and set a statement in the present days, why should they be forgotten anyway?

Background pictures © Pixabay

Text by Eva

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