In the last few years, the movement of fashion evolved quite similarly to our everyday life. With more capsule collections and the success of “see-now-buy-now”, the world of fashion has stated the same rhythm like the fast growing society. At the same time, the progress of digitalization changed the whole market. Today, everyone can attend the runway shows by watching live videos or Instagram Stories. It’s not even special anymore. However, with more shows and happenings going on, the pressure of consuming is growing. On one hand, the guests of the shows want to be the fastest of posting videos, pictures and runway reports; on the other hand, consumers and followers want to know and see everything. Nobody wants to miss on anything. This is why also editors hop to one show after another, constantly having their smartphones ready to take the perfect shot at the perfect time. It seems as a never-ending run after time.