A few days ago, for the animal activists among us, but especially for the Swiss people, there were some good news: The Swiss department store Jelmoli quits on fur completely. In close cooperation with the Zurich Animal Welfare, they have been working on a sustainability strategy for the traditional house for a while. Especially in winter, of course, the demand for fur is even higher. However, many fashion labels are committed to no-fur and pay attention to sustainability, which is becoming increasingly important in addition to the animal welfare. Here are the best animal-free fashion brands to shop your winter wardrobe!
Animal-Free Winter Wardrobe: Vaute Couture
As the first vegan label to show at New York Fashion Week, the New York based brand Vaute Couture (Haute + V for Vegan) made a clear statement. Actually, Vaute Couture not only avoids animal materials, but also relies on sustainable fabrics. "We work with the best high-tech mills around the world, using organic and recycled fibers to make innovative and brilliant textiles. We combine them with warm coats, beautiful dresses and comfortable pullovers", designer Leanne Mai-ly Hilgart says about her label she launched back in 2018.These comfortable sweaters and the warm coats can therefore be worn by anyone without any guilty conscience during the cold season.
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Animal-Free Winter Wardrobe: British Power
The British fashion label Shrimps is known for its signature fake fur. According to the founder Hannah Weiland, it has always been very important to her to entirely refrain from fur. She wants to show that one can feel cozy without harming any animal. Yet, her designs are not only cuddly, but also very fashionable and by now, they have become indispensable on the streets of the fashion metropolises around the world.
The most famous name in the sky of vegan fashion, however, is Weiland’s British colleague Stella McCartney. The luxury label has been synonymous with high fashion right from the start, which exists on the catwalks of the world without any animal materials. Since Stella McCartney was raised vegan by her famous parents Paul and Linda McCartney as well, her love for animals has influenced her fashionable and personal journey ever since.
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Animal-Free Winter Wardrobe: Warm Without Down Feather Thanks To Save The Duck
Another massive problem in the production of animal materials is the fabrication of down feathers. Usually directly from the factory farms, the geese often suffer torture and are only bred for the treadmill. Even if there are more and more humane production sites, the tracking behind is very difficult to retrace – actually, it is hardly possible. Therefore, the Italian company The Forest Clothing Company dedicated itself to find a way to solve problem. This is when they founded their fashion brand Save The Duck. Thus, as the name implies, their products are produced without the use of any down feathers. Plus, their products are generally made without animal materials. The jackets and coats are perfect to wear during any kind of season, they keep you warm and they even fit in the smallest bags due to their soft and advanced materials.
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Animal-Free Winter Wardrobe: How To Be Good To Our World
In order to not only focus on fur-free, but also on sustainability, the American label Eileen Fisher can’t be missing in this roundup. 70% of its cotton is organic quality. In addition, to reduce the waste of fabrics and fibers, the company has launched a recycling program. Customers who buy Eileen Fisher products will automatically donate $ 5 per item. This donation supports women and leadership programs for women around the world. Also, the label uses wool and thereby cares for the well-being of sheep, it fights for human rights and it is of course always working on new innovations.
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All these labels show us that you can fight against the cold completely without wearing any fur but with a clear conscience instead. With this in mind, we already wish you some cuddly, comfortable and warm winter months!