Fashion & Society: The Inconvenient Comfort

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Comfort. A word that is rather associated with the couch and a cozy chill-out vibe. Just think of throwing over your pjs, watching your favorite shows and not thinking about the stressful everyday life. 

Comfort In Politics

Even though comfort can stand for those perfect cozy moments, it’s just as important to see the negative sides of it as well. The current political situation is a pretty good example here. By now, the swing to the right in various countries is no big news anymore. Heiko Maas, the German politician for foreign affairs, described this phenomena quite well: „Unfortunately, our society currently struggles with too much comfort, which it cannot overcome at the moment.“ So what he wants to say is that oftentimes, people don’t stand up for equality and justice just because they are too convenient. Like this, it will get difficult to stop the whole shift towards the right parties. After all, it needs a big majority that pulls together. 

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The Comfort Of Shopping Online

When it comes to “inner comfort“, the consumer behavior plays another key role. For example, consumers don’t have to put in any effort when they want to shop online. Basically, online shopping means less time exposure and a bigger selection of products. It’s just about one click and all you need will be sent to you directly – without even leaving the house. However, since the demand keeps on rising and the selection therefore keeps on growing, it’s getting harder and harder to stay in the game. Especially, individual online shops have to deal with the huge selection big wholesale shops. 

According to Forbes Magazine however, the shopping experience in real stores will still continue to flourish in the future – even though it may be seen as outdated and rather uncomfortable. Ultimately, the real-life experience in a real store will be important to younger generations in the coming years as well. It might just change a bit. And don’t we all know the feeling: sometimes we need to touch the garments, try on the new winter jacket or smell the flowers instead of adding them to the digital shopping cart. 🙂

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Comfort 2.0

So eventually, every movement in our society is followed or accompanied by a counter movement. Wether it’s a demonstration against racism or the conscious decision to shop in your favorite local store – sometimes it needs some inconvenience as well. On one hand, comfort in the sense of chilling on the couch while watching your series is essential to escape your everyday problems of course. On the other hand, we should sometimes think about what could really improve our lives and where we might have to change our point of view from time to time. 

 
 
 
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Ein Beitrag geteilt von ashley lukashevsky (@ashlukadraws) am

This means, looking for a comfortable alternative is not always necessary – especially when living in the western part of the world. There are so many possibilities and liberties, which we can benefit from instead of winning a contest for the most convenient life. Let’s go for it!

Fashion, Fashionblog, Fashion Magazine, Editorial, Style, Style Guide, Style Inspiration, Streetwear, Street Style, Swiss, Switzerland, Germany, Comfort, Society, Politics, Online Shopping, Lifestyle, Inspiration, Magazine, Good Reads

Text by Rossella

Translated by Carmen

Layout by Angela

Featured Image © Pointcomma inc. & Daniela Hartmann via Flickr