Sometimes, mini bags are en vogue, sometimes they are not. Oftentimes, trends are very fast-moving and it’s likely to even miss a few of them. However, there are other trends, which exceed the semi-annual seasons and which make a change in the longer term. Currently, such a trend can best be found in the solidary approaches of various fashion designers. So, with the start of the fashion month of February 2019, we will dive a little deeper into this topic. Along with various fashion week updates of course!
By definition, the noun ‘solidarity’ is described very simple: unity or agreement of feeling or action, especially among individuals with a common interest or mutual support within a group. Theoretically, the implementation would be just as easy. Nevertheless, recent happenings showed us that it usually needs an alarm call that people become aware of the benefits of solidarity. Considering the current political insecurities and climate catastrophes, it’s only a logical consequence that fashion brands stand up for more solidarity.
For example, the collaboration between Adidas and the organization Parley for the Oceans stands for the goal to clean up the oceans and to prevent the world from more plastic waste all together. Also, Balenciaga teamed up with the World Food Programme to set a statement against world hunger. From September 6, 2018 to February 1st, 2019, Balenciaga donated 10 per cent of the retail price to global organization.
Apparently, those actions are also profitable marketing strategies. But actually, they are a lot more than that. After all, their effect can be seen in how society becomes more aware and caring about the environment. With the upcoming fashion weeks in New York, London, Milan and Paris, we will see how this consciousness will evolve. Alongside with the outfit posts, the monthly playlist and various updates on Instagram @carmitive, it is going to be an extra solidary month. Because one thing is for sure, this trend will stay for a little while. Let’s stay tuned!